Week 6

key messages from this week’s readings was public relation practitioners are seen to act like boundary raiders in that the they run around the fence as to keep the information inside the organisation without letting information licks to the public. Also the reading deals with creating and managing crisis in different organisations. In order to solve crisis, there should be a team been created to deal with this situations, the team has to have a team leader who is responsible for conforming the crisis status, allocating resources, setting priorities and selecting and briefing the spokesperson. There are also others roles that are involved in the crisis management such as corporate affairs and media, duties and task, Human resources and family, Emergency and security, Operation, Command centre and call out, administration and recovery.

Campbell, 2004 states that in order to manage a crisis the team has to be assembled properly and issue different roles to those people who are involved in order for everyone to know what they are doing. The organisations also have to establish a crisis centre to operate as a focal point for reporting the crisis status. Internet play a part in the crisis management as it offer organisation the opportunity to communicate their messages without media imposed filters. Through the internet the organisation can monitor the current news and being able to send media release outside.

The readings were more helpful in my group as it help us to deal with the current situation that the kid’s safe was facing at the moment. It provided information on how to deal with the current situation as to what kid’s safe is facing at the moment with lack of funds. At the moment kids safe is shorted of funds to build there new education centre and with help of crisis management help us to identify the main problem and deal with it. Crisis have five stages which are detection, Preparation, containment, Recovery stages and evaluation, with this stages we are able to solve the problem.

The readings made me think more on how Public relation practitioners plays a major role in solving crisis that companies or organisation face everyday in life. It shows the courage it requires for PR to be able to answer question at the day of the crisis. It made me to think more on the work place and how PR runs in certain organisations. It also shows the important of internet and how it can be used as a communication tool to solve problems quickly.

From the previous readings and the reading for this week shows lots of roles that Pr is involved in this world. From the first week, the reading defines what pr is about till to this week shows a lot about public relation and its import ants.