Week 4

I believe the key messages from this week’s readings were to do with the issue of Framing. Framing is one of the important parts of the both the media relation and the public relation. The way news media frame a particular story can be different from the way the print media frame there’s. According to the reading from Stanton (2007) states that in order for framing to be successful it needs to have a strategy (design), image (story) and ground (foreground). Framing defines how an element of rhetoric is packaged so as to allow certain interpretations and rule out others. Another key messages found from the reading was that in order for framing to be successful it needs to work through a theme of either an issue or an event. Frames also have four side such as (1) define problems (2)diagnose Causes (3) Make moral (ethical) judgements and last one suggest remedies.

The key points in the readings could be applied to my group’s work in that they give a clear understanding on how framing works and what is needed to solve the problem or issue. It also helps the group to realise there are different organisations out there who need to be consider in the Public Relations in order for us to send the message. So Kid’ safe Hunter can be classified as more to do with safety of children’s but also can be framed in a different way such it is an educational tool for both the children and adults for safety.

The readings made me think more about public relations theory/practice in that it is very important for a public relation practitioner to frame news story in different ways that suit for both the public and the readers.

· The readings related to the other reading I’ve done in previous weeks in that it shows how Public relation practitioners use different techniques in order to produce a good news story or a strategy in order to frame particular event.

Week 3

Strategy and Public relations

I believe the key message for this week reading were to show the importance of strategy and public relation in an organisation.Public relation role is to serve its organisaton as well as the public that affect that particular organisation. In order for a company or an organisation to be successful it need to have a strategy. Then the word stategy means a plan, method or a way of reaching an overall goal.Public manangers use both knowledge and experience with the addition of ability to do strategic planning and good judgement to solve problems for the organisation in the new two- way communication model.The public relation manangers is to solve problems faces by a particular organisation.

The key points in the reading could be applied to my group work in that they help us to identify the strategy of an organisation.Also help us to abide to those three categories such as strategic thinking, solving problems both internally and externally and also using sound judgement. Also the reading helps my group in searching for relevent information in the internet and to look for particular articles relating to the subject.especially about the workshop on using the internet for researching, i find it very helpful on search for the relevant information.

The reading made me think more about public relation theory/practice in that it enable me to understand public relation in a clear way such as to how public relation works and the role it plays in different organisations.Since public relation use two- way communication to provide knowledge and create mutual understanding between an organisation and its public then strategy plays an important role in public relation organisation and helps both the public relation officer and organisation to solves problems.

The reading related to other reading i' ve done previous weeks in that it helps build my understanding of what public relation really is and how public relaton play a role in the work force.

Week 2

Public relation role must oparate within the decision-making dominant coalition of the organisation.I believe the major key point for this week reading was to show how Public Relation practitioner use group in their everyday work place.As a public relation practioner one need to know how import a group can be in order to produce a good work at the end of the day.

According to Connery stated that in order for a group to work successfully, it need to have two way comunication that is a group leader has to know what the group is doing and at the sametime the group has to communication with the leader so that the group can be successful.Inorder to have a good group, the group has to be considerate, support the ideas of other people, be aware of other people feelings and to accept that others are imperfect too.

The article has helped me to understand more of what the group is all about in the public relation indrustry and what need to be done in order to have a good group.I have been in a group before but did not know why sometimes the group always collapse.being able to deal with problems in the group can be one of the strategy needed for a group to be effective and succeful.
Also the article has helped me to deal with PBl and have a clear understanding and how to deal with it.