Week 7

This week reading deals mainly with Public Relation program and the importance of different stages involved within the program. The key messages for this week reading was to do with how Public relation program is important in the Management and companies. In order for manangement to be able to communicate successfully, it needs its stakeholders from stakeholders and external authorities to stuff, customers and suppliers. Public Relation Practitioner need to contribute input to the executive by providing valid information on outside opinions and on public relations issues which is likely to impact on the organisation.

Public relation practitioner role is one of the anticipation of analysis stakeholder opinions about the organisation and presenting those opinions to management to assist in strategy and planning. Also public relation practitioner role is to protect the reputation of an organisation or an individual.Target audience is one of the important major step in Public Relation programme planning. Public relation practitioner need to know who there audience are inorder for them to conduct an accurate program which has good benefits for the company and the community. The reading also went on to talk on different areas of public relation program.

The key points in the readings could be applied to my group work in that they help us identify the problem we are faced with such as the targeted audience. As to what the reading has shown targeted audience are very impotant as a way of reaching out and giving them the information that they need or to know about the organisation. This can be applied to my group and the program plan we are doing for kid safe, it is important to know the stake holders and those who can donate to kid safe.

The reading made me think more about public relation theory/practice in terms of how is the real world PR practitioner work in different organisation to help the management and being able to provide accurate programs and information to the community. It also show the fact the being a public relation involved different roles needed for organisation to survive.

The readings related to the other reading I’ve done in previous weeks in that it helps me understand more about public relation and what its functions in different organisation within the community.