Week 4

I believe the key messages from this week’s readings were to do with the issue of Framing. Framing is one of the important parts of the both the media relation and the public relation. The way news media frame a particular story can be different from the way the print media frame there’s. According to the reading from Stanton (2007) states that in order for framing to be successful it needs to have a strategy (design), image (story) and ground (foreground). Framing defines how an element of rhetoric is packaged so as to allow certain interpretations and rule out others. Another key messages found from the reading was that in order for framing to be successful it needs to work through a theme of either an issue or an event. Frames also have four side such as (1) define problems (2)diagnose Causes (3) Make moral (ethical) judgements and last one suggest remedies.

The key points in the readings could be applied to my group’s work in that they give a clear understanding on how framing works and what is needed to solve the problem or issue. It also helps the group to realise there are different organisations out there who need to be consider in the Public Relations in order for us to send the message. So Kid’ safe Hunter can be classified as more to do with safety of children’s but also can be framed in a different way such it is an educational tool for both the children and adults for safety.

The readings made me think more about public relations theory/practice in that it is very important for a public relation practitioner to frame news story in different ways that suit for both the public and the readers.

· The readings related to the other reading I’ve done in previous weeks in that it shows how Public relation practitioners use different techniques in order to produce a good news story or a strategy in order to frame particular event.