I believe the key message for this week reading were to show the importance of strategy and public relation in an organisation.Public relation role is to serve its organisaton as well as the public that affect that particular organisation. In order for a company or an organisation to be successful it need to have a strategy. Then the word stategy means a plan, method or a way of reaching an overall goal.Public manangers use both knowledge and experience with the addition of ability to do strategic planning and good judgement to solve problems for the organisation in the new two- way communication model.The public relation manangers is to solve problems faces by a particular organisation.
The key points in the reading could be applied to my group work in that they help us to identify the strategy of an organisation.Also help us to abide to those three categories such as strategic thinking, solving problems both internally and externally and also using sound judgement. Also the reading helps my group in searching for relevent information in the internet and to look for particular articles relating to the subject.especially about the workshop on using the internet for researching, i find it very helpful on search for the relevant information.
The reading made me think more about public relation theory/practice in that it enable me to understand public relation in a clear way such as to how public relation works and the role it plays in different organisations.Since public relation use two- way communication to provide knowledge and create mutual understanding between an organisation and its public then strategy plays an important role in public relation organisation and helps both the public relation officer and organisation to solves problems.
The reading related to other reading i' ve done previous weeks in that it helps build my understanding of what public relation really is and how public relaton play a role in the work force.
The key points in the reading could be applied to my group work in that they help us to identify the strategy of an organisation.Also help us to abide to those three categories such as strategic thinking, solving problems both internally and externally and also using sound judgement. Also the reading helps my group in searching for relevent information in the internet and to look for particular articles relating to the subject.especially about the workshop on using the internet for researching, i find it very helpful on search for the relevant information.
The reading made me think more about public relation theory/practice in that it enable me to understand public relation in a clear way such as to how public relation works and the role it plays in different organisations.Since public relation use two- way communication to provide knowledge and create mutual understanding between an organisation and its public then strategy plays an important role in public relation organisation and helps both the public relation officer and organisation to solves problems.
The reading related to other reading i' ve done previous weeks in that it helps build my understanding of what public relation really is and how public relaton play a role in the work force.
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